Search Engine Optimization is a lot of work. Anyone who tells you otherwise is selling you an automated “Solution” that doesn’t work.
- What is an SEO website? An SEO website is a website that does not have technical or structural barriers preventing search engines from reading and indexing its pages. Barriers that may prevent search engines from indexing pages may include: frames, image-based navigation, missing tags and perhaps even poor URL structures. If your site has any structural issues, don’t panic! There is almost always a solution short of a complete re-design. Get a free website review and proposal from our SEO experts.
- What do you mean by keyword theme? There are keywords and then there are relevant keywords. Keywords used by industry insiders (like yourself) may not be the same terms your customers use to describe your products or services. Your website content needs to be optimized for the terms potential customers are searching for—your relevant keywords. But even relevant keywords may have a broad association with a product or service that is totally unrelated to yours. Due to click patterns associated with those overly broad keywords, search engines may determine that people using the keywords a different product or service. Our keyword research defines your relevant keywords and uncovers unrelated use issues.
- What are the most important parts of my website to optimize? The short and sweet answer is: all of it . Your website should be full of references to your relevant keywords as well as industry insider terms that your visitor can use in their decision making. In addition to on-page content, a page’s URL, title, meta tags, headings, and image alt tags need to be optimized for the best results. Don’t try to optimize every page for every relevant keyword on your list, though. Select a focused group of a few relevant keywords for a page’s specific content and proceed from there.
- How is SEO Copy Writing different from just writing content for my website? SEO Copy Writing starts with a review of your site’s current content and cross references that with your list of relevant keywords and your site’s search engine rankings for each term. New content is determined by identifying relevant keywords and phrases that are not meeting their organic ranking goals and writing content that incorporates these terms in readable and informative text.
- How does a “Link Building Campaign” help my organic rankings? Acquiring links to your website from a network of relevant websites tells search engines that your site is an “authority” on your particular product or service. The more of an “authority” you become—with more in-bound links—the better your organic rankings for relevant keywords will be. To get the best results from your link building efforts, links to your website should contain your relevant keywords. You do not want to be among the thousands of experts on, “click here” or, “learn more”. Creating properly formatted in-bound links from relevant websites is a time consuming, labor intensive project that has the biggest effect on your website’s rankings. Building link popularity requires more than a little salesmanship to sell website owners on the value added by a link to your website. Do your homework, make contacts, be persistent, be polite, sell your website’s value proposition and you will move up in the rankings. Or save yourself the time and energy by calling the link building experts at Pittsburgh Internet Consulting at 412-942-0222.
