Greet your visitors with something they value (like useful information about your products and services) and visitors to your website will stick around, which benefits both of you. The SEO experts at Pittsburgh Internet Consulting use the 7 Keys of SEO Copy Writing to craft just the right content for your website. Read below to learn more about these key elements and how we use them to improve your visitors’ experience as well as your website’s organic rank.
Learn SEO Techniques from the Experts
The SEO experts at Pittsburgh Internet Consulting use the 7 Keys of SEO Copy Writing to craft just the right content for clients. Now, you can learn how to use them too.
7 Keys to SEO Copy Writing
- Master Keyword List
- Web Page Purpose
- Visitor Response Goals
- Focus Keywords
- Optimized Titles and Tags
- Optimized, Readable, Engaging Content
- Call to Action
Here’s How Each Key Element Works:
Master Keyword List
Create a Master Keyword List where you list all of the keywords you expect to use with a corresponding page assignment. The competitive environment of each keyword also needs to be evaluated in terms of the number of web pages you will be competing for organic ranks with as well as competing connotations of that term.
Web Page Purpose
Define each page of your website in terms of what you need it to contribute to your website goals. Here is a list of some options you may use to define a web page purpose:
- landing page
- product information
- purchase process
- contact information
- product comparisons
- external resource page
- internal resource page
- member log in page
- about us
- custom 404 Error page
- site map
- thank you page.
This list is not complete nor is it cast in stone. Create your own list then apply it consistently.
Visitor Response Goals
Define what you want your visitor to do when they get to this page. This step will help you start to focus on what your customer will need to accomplish the goal you define for them.
Focus Keywords
Each page on your website should have a well defined and focused sub-set of keywords that you have optimized it for. Do not use the same keywords as the focus of every page of your website. While the value of the keyword meta tag has reportedly decreased in recent years, it is still a good idea to define it as it will help you focus your content.
Optimized Titles and Tags
Use the keywords defined in your keyword focus step to create Page Title, Meta Description, Meta Keyword, H1 tag and, image alt tags for each web page. Don’t overlook these important opportunities to optimize your website. If your web developer failed to include the Meta Description and Meta Keyword tags, have them added to your pages or page templates so you can optimize them.
Optimized, Readable, Engaging Content
While you want to make use of your focus keywords in your on-page text, you also want to keep in mind that your visitor has to read your content. No one is going to read sentences stuffed with keywords and phrases. Organize your content and think about your keywords as you write. Be sure to use keyword variations to make your text more interesting and readable. On-page content should contain more than sales promotion and fluff. Provide truly useful information such as: product specification and applications, service tips and tools, buyers’ comparison pages, etc.
Call to Action
Don’t get so caught up in your content that you forget why you have the website in the first place! Many websites have great information and readable text, but they never get around to asking you to do anything. Include a call to action (web page goal) in your text on every page.
