Facebook is changing all Business Pages to it’s Timeline layout on March 30th.
Many business have invested a good bit of time and effort in their Facebook Page as a means of engaging customers or providing industry news. Some Pages feature custom graphics and special application tabs that act as gates, encouraging users to like and follow a brand’s page. Timeline changes many of these features. Changing the following five features will allow any business to stay on top of the recent redesign. Businesses can preview Timeline right now by logging into their Facebook page’s admin page.
1. Cover Photo
The profile pic will no longer be the first thing a visitor sees on your page. Instead, the cover photo will take center stage. Cover photos are 851 x 315 pixels and work best when they are striking images that represent your brand or offer a peek behind the scenes. Take a look at this example Timeline from Toyota and note the multiple points of engagement:
2. Smaller Profile Picture
Now that the old profile pic is gone, your business no longer has 800px of height to display products or a message. The new profile picture size is 180 x 180 pixels. Try using a clean picture of your logo, building or identifying company symbol for your profile picture. Remember, this will display when a customer searches your business name on Facebook. Make sure they recognize you!
3. Update Your ABOUT Information
A new About box directly below your Pic & Cover Photo provides space for you to put a summery of your business, message, or local business information (hours, map). Using this feature lets your customers quickly find the information they are searching for.
4. Application Tabs
You may have previously used a Welcome Gate to encouraging visitors to like your Business Page. Those have vanished in the Timeline update. Applications now reside in the Applications Tabs. Here you can create tabs with special offers or specific features for your visitors.
5. Private Messaging
Business Pages now allow fans to send direct private messages through the Timeline. As a business, you must enable this feature via settings. In the Admin Panel, click Manage, select Edit Page, then choose Manage Permissions. Check “Show “Message” button”. This is a great way for fans and customers to ask questions or interact with your business. Don’t miss out!
After making these five changes, your business will be prepared for the Timeline update. To learn more about this, or to contact us, check out our social media consulting services.
See more great examples of Facebook Timeline Business Pages here: Introducing Facebook Pages