I may be biased when I say that Pinterest is the greatest thing to ever happen to the internet – maybe slightly over exaggerated – because I fit Pinterest’s target demographic pretty spot-on (a 24-year old female college graduate, living in a suburban/rural area in a home that could use a facelift). Pinterest’s demographic has always been made primarily of women, about 81% of their users, though the men of Pinterest have finally reached double digits with 19%. With the scrapbooking/planning platform expected to reach 47.1 million users this year, we can expect that the “Buy It” button is going to be a huge hit with users. With that being said, do e-commerce businesses have anything to lose by jumping on the Pinterest “Buy It” bandwagon?
One of the first social media channel that brands often adopt is Facebook. Everyone has Facebook. If Facebook were a country, it would be the most populous nation on earth according to the Huffington Post. In a 2012 marketing report by Hubspot, 42% of marketers report that Facebook is critical or important to their business. That number is expected to be higher today.
As the Avengers partnered recently to take down mutual enemy Ultron in the box office hit, Avengers: Age of Ultron, Pittsburgh Internet Consulting and HubSpot have partnered to spread the wealth of Inbound Marketing. While we may not be fighting super-villains – not on company time, at least – we are putting to rest the old, 90s and early millennium ways of SEO, and introducing a new and improved Pittsburgh Internet Consulting to the world.
Would you rather have a sales person that prospects or one that waits for the phone to ring? If you are eager to grow your business, you absolutely want sales reps that prospect and close business.
Facebook is taking big steps in attempting to rid itself of a growing nuisance that has been leeching off of them for years. If you’ve done business through Facebook, namely if you’ve advertised with the social media platform, you may have noticed your business – or other businesses – hitting sky-high “likes” in a short amount of time. Wanting to emulate those results, maybe you’ve tried to re-construct your advertising strategy to match those of "successful" competitors' pages.
At Pittsburgh Internet Consulting, we are fortunate to have diverse clients in various industries, and with that diversity comes the challenge of understanding and marketing all the products and services our clients provide in order to best articulate their appeal. Recently, Robb Luther and I visited one of our clients, BusinesSuites on Grant Street in downtown Pittsburgh, which is an office center that offers premium executive office suites, virtual office services, and meeting rooms to entrepreneurs and companies of all sizes all over the United States. Pittsburgh BusinesSuites is located in the BNY Mellon Center with close to 100 ready-to-rent offices with customizable leasing options.
I've been doing SEO for 15 years and its always changing. One thing that never changes is that often the tools you find to "make your life easier" are built in a way that is too complex for small to medium sized businesses OR the tool doesnt have the flexibility you need. One area where this has come into play is generating an XML sitemap for Google. Which is why I had someone on my team build this simple XML sitemap generator for excel.
So, your marketing team has formed a buyer persona that's really thorough and specific. After delving into stats and demographic information on current buyers/leads and using their understanding of your company’s product or service, marketing has formed these fictitious customers that detail the ideal candidates for your products or services. Everything from age and job position to how these customers find answers to their problems are detailed in these personas. The marketing department has done an excellent job, and there’s no need to change or alter anything about them, right? I mean, how could we possibly get more specific information?
I am not going to stand on my soap box and tell you, "Video is the answer to all your content marketing needs."
I am not going to shoot forth legendary (mythical) statistics like, "Images are processed by the human brain 60,000 times faster than text."
What I will say is that if you are working seriously on a strong content strategy, you need to consider the relevancy of video. You need to consider if it is a good format to deliver or augment the delivery of your information.