AdWords Location Targeting – PPC Strategy

Posted on by Michael Bartholow

Google AdWords has updated their location extensions module to make targeting multiple geographic areas with your ads faster and easier. Once upon a time you’d need a separate Campaign for each city or area your business targeted: Camapign & ads for

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Tracking E-Commerce Goals – Custom Reporting

Posted on by Michael Bartholow

We recommend Google Analytics to track activity on your websites. It’s free, it’s powerful and it works for you. When Analytics doesn’t present the data you’re looking for, there’s Custom Reports. This high-powered feature allows you to pull and extrapolate

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Tracking B2B E-Commerce Social Media Campaigns

Posted on by Michael Bartholow

Google Analytics has launched a new Social tab allowing E-Commerce companies to monitor their social metrics and instantly correlate them with conversion dollars. This goes a long way in connecting the dots between off-page social activity and sales and is

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What You Need to Know When Comparing Prospective Pittsburgh SEO Consultants

Posted on by Michael Bartholow

While its impact on your site is directly measurable in traffic and conversion data, Search Engine Optimization (SEO) is often an art, not a science. You know you need an SEO Consultant to take your site’s numbers to the next

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Pittsburgh PPC Ideas for 2012

Posted on by Michael Bartholow

Pay-Per-Click advertising platforms like Google AdWords and Microsoft AdCenter can be a great source of traffic for your business’ website. Today we’ll look at a few new features in Google AdWords and how they can help your site get traffic

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