• Experience Inbound Marketing

    21 October 2014
    62 Views
    Inbound Marketing Pittsburgh

    So you are a marketing person and you have heard of inbound marketing. You know it deals with content and attracting buyers to your website like honey but you aren’t sure how effective it is or if its just a bunch of hype.

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  • Hey Restaurants, are your events being maximized?

    maximize-events

    As a restaurateur, events can be a very lucrative part of your business strategy. They bring a lot of people into your establishment and also create an appeal that makes people want to come back. How can you maximize your events to bring in the most attendees?

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  • Make Compelling Content Not Bait & Switch BS

    2 October 2014
    128 Views
    Write Compelling Content

    A catchy title. It seems like that is what most content marketing boils down to. I guess I can see why. It is the title’s sole job to lure in the unsuspecting prospect to crave your content like an apocalyptical zombie craves brain cells.

    We lure them in with some juicy title and swap our content piece for their email. Sadly, it seems that there are many “content” pieces out there that really fall short on compelling content. Lets look at this from your audiences’ perspective.

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  • For a small company, are cold calls effective?

    26 September 2014
    122 Views
    Are Cold Calls Effective for Small Business

    I was involved in a discussion about cold calls in one of my LinkedIn groups last year about the effectiveness of cold calls. It is a very interesting topic and one of the most in depth I have seen in the group. I think it is such a popular topic because it pits the “Old School” ideas vs. the neophyte zealots of the new “Inbound Marketing” school.

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  • Lead Tracking – The Holy Grail for Marketers

    3 September 2014
    109 Views
    holy-grail

    So as a marketer, both in the agency setting and in the small business setting, one of the most beautiful things is quality lead tracking. Good lead tracking measures the sources to your message and the method your market uses to engage your company.

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