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Search Engine Optimization
What is SEO and how does it work?
Search Engine Optimization is the process of making changes to your web site for the purpose of
increasing your web site’s rank in major search engines for keyword phrases that describe your product
or service offering. The most important stage of the SEO process is to research and select the best list of
keyword phrases for your search engine optimization efforts.
When determining the keyword phrases your company should:
- Look at the volume of searches for each phrase
- Look at the amount of competition for each phrase
- Look at how likely a user who searches that phrase will convert into a lead or sale.
Internet Marketing & Search Engine Optimization - What to do first?
Search engine optimization (SEO) should be the 1st step in any online marketing campaign. Free or
"natural" search engine traffic is by far the most cost effective method of online marketing available.
Working with an optimization specialist during the development of your site can provide you with
significant amounts of targeted traffic for years. So before your company focuses on e‐mail marketing,
online advertising placement, or even pay-per-click search engine marketing your company should first
improve its natural search engine rankings.
Pittsburgh Internet Consulting has been offering Search Engine Optimization since early 2001. We
learned early on how fast this market can change and are committed to staying on the cutting edge to
better provide you top rankings. Read our
customers testimonials, case studies, or request more information about our SEO services.
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Traffic Generating Services
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