<img src="https://secure.leadforensics.com/84817.png" style="display:none;">
Walk with you marketing

Working with PIC: Our Process, Values, and Team 

Welcome to PIC, a growth-oriented agency driven by the belief that great marketing is about more than just selling products—it's about building relationships with your customers and creating meaningful connections that last. 

Partners vs. Paintbrush

There are marketing agencies we refer to as "Paintbrush Agencies" that work from directives delivered by their clients. They do as they are told.

With our 20+ years of industry experience, we are more effective as an extension of your marketing department and a strategic Partner that helps you define and roadmap a path to success. 

Our clients invest a lot in our partnership—time, resources, money—with the expectation that we will help them grow their business. We, in turn, highly value each relationship and want to ensure it is a solid one. This means getting to know each other, understanding your business objectives, and aligning our experience and expertise to solve for your challenges. 

Think of us as an extension of your marketing team, achieving long-term success through a common objective: profitable growth at your pace.

We’re successful when our customers thrive. 

We walk with our clients, helping businesses with every step of their growth journey by providing flexible and measurable marketing strategies. You and your clients are our Heroes, and we employ our broad skill set to guide you and your Heroes on successful Missions:


We emphasize transparency and collaboration and involve our clients in every step of the process through regular updates, reports, and conversations.

We use a data-driven approach to measure the success of our campaigns, make data-backed decisions to optimize our strategies, and are always available to answer any questions or concerns our clients may have. 

PIC Process

First Take
Discovery
Deep Dive
Goals, Plans, Challenges Timeline
Aligning Capabilities to Needs
Strategy Planning
Mission
Measurables
Onboarding

Run the Marathon

Mission & Measurables

LAP 1
Execute, Observe, Review, Plan, Prioritize

LAP 2
Execute, Observe, Review, Plan, Prioritize

LAP 3
Execute, Observe, Review, Plan, Prioritize

LAP 4
Execute, Observe, Review, Plan, Prioritize

Focus
Assess Budget, Mission & Stretch Goals

Our Core Values

At PIC we value each other, and we are protective of our culture. We have our Core Values that we follow internally and we also expect them to be honored by our clients.

  1. We Succeed When Our Clients Thrive.
  2. Be a Good Person, Care About All People.
  3. Be Honest, Direct, Confident & Positive.
  4. Yes, We Can! Work Hard & Solve Problems.
  5. I Trust the Team & the Team Trusts Me.
  6. Continuous Improvement in All Things.
wwu-marketing-2

I Trust the Team & the Team Trusts Me

PIC is a remote hybrid team stretching across multiple continents. Despite the distance, we work closely together and with our clients through tools like Slack, Zoom, and ASANA.

Asana logo Slack logo Zoom logo

The PIC Team (aka, PICsters)

Jeff-1-1

Jeff

Robb

Robb

Brad

Brad

Blaine

Blaine

Mariana

Mariana

Trista

Trista

Matt

Matt

Jack

Jack

Parker

Parker

Emily

Emily

Mike

Mike

Majo

Majo

Jatinder

Jatinder

Ramiro

Ramiro

Jimena

Jimena

Sergio

Sergio

Diego

Diego

Michelle

Michelle

Kappernaros_James-2

Jim

Stefanie

Stef

Macarena-1

Macarena

Jeff Schroeffel
President. Founder. Strategist
Jeff's Primary roles at PIC are our "integrator" and as an account strategist. Jeff provides leadership for our teams and his experience allows him to assist specialists in many departments. Specifically Jeff has expertise in SEO, SEM, Google Analytics, HubSpot & Sales Enablement. With 20 years experience dating back to the days of Altavista and AOL search, Jeff is able to leverage that experience on cross-platform campaigns and to keep your digital marketing focused on what matters to your target market. If you are looking for a digital marketer who can plan a digital campaign with global reach, Jeff can use our Walk With You MarketingTM approach to set & meet your KPIs.
jeff-client-management jeff-hubspot-solutions-partner jeff-objectives-based-onboarding jeff-hubspot-salesforce-int

Working with PIC is a growth partnership

Leverage our knowledge and decades of experience to find the most direct path to your growth goals.

  • testimonial-company-1

    "High-Quality HubSpot training and support. I have had the pleasure of working with PIC for the last year. Their talented and professional team has assisted our organization with HubSpot training and support both remotely and in person. They have always been available to answer any questions or assist with any projects in a very timely fashion. I could not recommend this company and its team enough. The training they provided was thorough and their team is always a pleasure to work with."

    Bob Ricker Dojo Networks
  • LCS_website_mockup_2b

    "Professionalism, Quality, Responsiveness, Value. We have been working with PIC Consulting / Jeff Schroeffel for over 5 years. Their level of professionalism is above and beyond any other company we have used. They make sure we are informed and aware of everything they are working on for us and provide monthly updates on our results. They have helped us grow our business to a level we couldn’t have imagined. I would recommend them to any company looking to grow their business in the ecommerce world."

    Steven Stiner Lion Country Supply
  • ISC_mockup_website_2b

    "Couldn't Ask for a Better Partner. PIC is a great partner for Industrial Scientific. Their knowledge of HubSpot is fantastic and their level of customer service is world-class. I would highly recommend working with PIC! Services provided paid advertising, full inbound marketing services, and content creation"

    Julie Prex Industrial Scientific

More than just great websites.
Marketing strategies for growth.

Call Today 412 942 0222 <>