Need Your Customers to Remember you? Try talking to them with a Content Strategy

05 Jun 2019 | Inbound Marketing | 4 minute read

Does your company have a Customer Nurture Strategy? There is a good chance that as a company you have a strong list of prospects that didn’t quite pan out. For companies that have been around a decade or more, this is especially true. At some point i...

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Trial, Error, and HubSpot Marketing Automation

24 May 2019 | Inbound Marketing | 4 minute read

If you went to the ocean with a surfboard having never surfed before, but watched a few YouTube videos - would you catch a wave? Through trial and error, eventually, yes. When it comes to your business, do you have time for trial and error?

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Subject Matter Experts: Why Won't You Write Quality Blog Content?

01 May 2019 | Content Marketing | 4 minute read

Great Content Builds Trust and Authority. Its not just an SEO Tool. I've been working in the SEO industry since the days of Altavista, Excite and AOL. It wasn't long after that when the phrase "Content is King" was declared by the search engine optim...

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Is My Business Ready for HubSpot Inbound Marketing?

01 Apr 2019 | Inbound Marketing | 6 minute read

At some point as a business owner, you have asked that very simple, yet very complicated question: Now what?

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Search Engine Exposure: Monitoring SEO Performance in 2019 & Beyond

12 Mar 2019 | SEO | 10 minute read

Keyword ranking reports are dead! Well, at least as a KPI for SEO performance. I know that isn’t like declaring that SEO is dead (I doubt it ever will be), but simply using rankings to monitor your SEO efforts is a thing of the past.

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The Marketing Case for Call Tracking

28 Feb 2019 | Content Marketing | 5 minute read

Tracking inbound leads is a core function of an effective marketing department. It’s interesting when I run into company owners and managers who do not value the inbound phone call or dismiss it as an insignificant part of the lead picture.

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Marketing Funnel or Flywheel?

19 Sep 2018 | | 10 minute read

Hubspot Tries to Reinvent “Inbound Marketing” as “Growth Marketing” Is the Funnel Broken?  Hubspot believes the Flywheel is Better. The basic case that Hubspot is making by shifting themselves and their agencies to a flywheel rather than a funnel com...

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Inbound Marketing is a Team Sport, Don't Go It Alone

30 Aug 2018 | Inbound Marketing | 7 minute read

When I started doing web marketing in 1999, internet marketers were very much on an island all by themselves.  We were trying to convince web developers and business owners that the web had a ton of potential and if they invested in us and in the web...

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