Using images on your website and blog posts serve many purposes.  I mean, how boring would it be to go to a web page and just see words on a white screen.  Blah. 

A few years ago a client texted me about one of his favorite pizza shops. He knew the owners pretty well and asked why their shop wouldn’t come up when he searched Google – even when he was close by.

As a business owner, you probably already understand that online reviews are important to your business.

Radio by the people. That’s how the newest social media app, Anchor, is being pitched to the public since February 2016. Currently only available on iOS, Anchor is tapping into the newest, quickest, and most personal way internet users are using social media, today – voice. The question is: how will the “world’s first true public radio” affect social media marketing? 

If you went to the coffee shop this morning and didn’t post a picture on Instagram, did it even happen? Whether you like it or not, social media has quickly taken over our lives whether you work in social media marketing or not. Everyone now has the power to voice their opinion on any topic at any time on any social media platform, and businesses are under more scrutiny than they were a year ago.

Publishing content continues to be one of the most popular and effective forms of lead generation in digital marketing today. Though many companies have adjusted their digital marketing plans to include content development, a lot of companies in the industrial and B2B industries are still struggling to generate leads from the content they are producing. 

Whether you are an industrial B2B company with a dedicated marketing team, or a small business managing your own marketing strategy, there are two important elements you must be aware of: your lead cost and your lead value. Your lead cost and lead value play a big role in managing a successful online industrial marketing budget. But, what exactly is lead cost and lead value? How do you identify them? And why are they important to a marketing budget? 

My New Year’s resolution was to “make it to the gym for an hour, 3 times a week in 2016.” But that was also my resolution in 2015. Okay, fine – it’s been the same for three years now. What can I say, I like Netflix.