The question I often get asked is “how can I get more out of Google Adwords.”
It is actually pretty straight forward.
You just need to get the right traffic (by choosing the right keywords) and you need a great landing page that is relevant to what the person searched for.
Often times I audit Adwords accounts for prospective clients and I see the same mistakes being made over and over again.
- Businesses that send all of their adwords traffic to their website’s homepage rather than targeted landing pages.
- Broad match keywords that eat up your budget quicker than you can charge your customers.
- Campaigns that aren’t monitored or optimized on a regular basis.