The question I often get asked is “how can I get more out of Google Adwords.”

It is actually pretty straight forward.

You just need to get the right traffic (by choosing the right keywords) and you need a great landing page that is relevant to what the person searched for.

Often times I audit Adwords accounts for prospective clients and I see the same mistakes being made over and over again. 

1. Businesses that send all of their adwords traffic to their website’s homepage rather than targeted landing pages.
2. Broad match keywords that eat up your budget quicker than you can charge your customers.
3. Campaigns that aren’t monitored or optimized on a regular basis.

As a local business owner, I am sure you have been told you need business listings (aka local citations) in directories.

But here is the problem…

Whether you are an industrial B2B company with a dedicated marketing team, or a small business managing your own marketing strategy, there are two important elements you must be aware of: your lead cost and your lead value. Your lead cost and lead value play a big role in managing a successful online industrial marketing budget. But, what exactly is lead cost and lead value? How do you identify them? And why are they important to a marketing budget? 

Using images on your website and blog posts serve many purposes.  I mean, how boring would it be to go to a web page and just see words on a white screen.  Blah. 

A few years ago a client texted me about one of his favorite pizza shops. He knew the owners pretty well and asked why their shop wouldn’t come up when he searched Google – even when he was close by.

As a business owner, you probably already understand that online reviews are important to your business.

Radio by the people. That’s how the newest social media app, Anchor, is being pitched to the public since February 2016. Currently only available on iOS, Anchor is tapping into the newest, quickest, and most personal way internet users are using social media, today – voice. The question is: how will the “world’s first true public radio” affect social media marketing? 

If you went to the coffee shop this morning and didn’t post a picture on Instagram, did it even happen? Whether you like it or not, social media has quickly taken over our lives whether you work in social media marketing or not. Everyone now has the power to voice their opinion on any topic at any time on any social media platform, and businesses are under more scrutiny than they were a year ago.