The basic case that Hubspot is making by shifting themselves and their agencies to a flywheel rather than a funnel comes down to two primary points:
When I started doing web marketing in 1999, internet marketers were very much on an island all by themselves. We were trying to convince web developers and business owners that the web had a ton of potential and if they invested in us and in the website, people would come. Back then all learning had to be done independently and internet marketing experts were reading people like Matt Cutts, Danny Sullivan and the late, great Eric Ward. In those early days, content marketing didn't exist, social media was a pipe dream and pay per click had not been invented.
Inbound marketing is an excellent way for your company to connect customers and clients that are looking for the products and services your business offers.
There is a ton of small business SEO tips on the internet. That’s because anyone with a website can call themselves an internet marketing and SEO expert.
The question I often get asked is “how can I get more out of Google Adwords.”
It is actually pretty straight forward.
You just need to get the right traffic (by choosing the right keywords) and you need a great landing page that is relevant to what the person searched for.
Often times I audit Adwords accounts for prospective clients and I see the same mistakes being made over and over again.
Whether you are an industrial B2B company with a dedicated marketing team, or a small business managing your own marketing strategy, there are two important elements you must be aware of: your lead cost and your lead value. Your lead cost and lead value play a big role in managing a successful online industrial marketing budget. But, what exactly is lead cost and lead value? How do you identify them? And why are they important to a marketing budget?
Using images on your website and blog posts serve many purposes. I mean, how boring would it be to go to a web page and just see words on a white screen. Blah.
