Call tracking and recording service for marketers

30 Mar 2020 | Content Marketing | 5 minute read

What is the value of a call tracking and recording service for marketers?  Tracking inbound leads is a core function of an effective marketing department. Web based call tracking software like CallRail allows us marketers to track inbound phone calls...

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Hack your brain – How I earned 18 HubSpot Academy Certifications in 6 months.

24 Mar 2020 | | 12 minute read

There’s no such thing as free career education, right? If you have learned some digital skills or are self-taught through YouTube videos, blog posts and a book or two, it is often difficult to measure the value of this somewhat sporadic education. Ho...

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Using Search Engine Exposure to Monitoring SEO Performance in 2020 & Beyond

11 Mar 2020 | SEO | 10 minute read

Keyword ranking reports are dead! Well, at least as a KPI for SEO performance. I know that isn’t like declaring that SEO is dead (I doubt it ever will be), but simply using rankings to monitor your SEO efforts is a thing of the past.

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How Google My Business Can Increase Customer Reviews

25 Oct 2019 | SEO, Reputation Management | 10 minute read

The days of small local businesses being the underdog are over.  While local businesses will never be able to replicate the ad dollars spent as a national chain or company, Google has helped provide ways for these companies to punch back.

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5 ways to waste your money on HubSpot

23 Aug 2019 | Inbound Marketing | 4 minute read

HubSpot makes it easy to get started with their software. Sign up, choose your products, pay your bill, and you're ready to go! HubSpot even offers guided onboarding to help hit the ground running. Couple this with a multitude of blog posts composed ...

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Trial, Error, and HubSpot Marketing Automation

10 Jul 2019 | Inbound Marketing | 4 minute read

If you went to the ocean with a surfboard having never surfed before, but watched a few YouTube videos - would you catch a wave? Through trial and error, eventually, yes. When it comes to your business, do you have time for trial and error?

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Need Your Customers to Remember you? Try talking to them with a Content Strategy

05 Jun 2019 | Inbound Marketing | 4 minute read

Does your company have a Customer Nurture Strategy? There is a good chance that as a company you have a strong list of prospects that didn’t quite pan out. For companies that have been around a decade or more, this is especially true. At some point i...

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Subject Matter Experts: Why Won't You Write Quality Blog Content?

01 May 2019 | Content Marketing | 4 minute read

Great Content Builds Trust and Authority. Its not just an SEO Tool. I've been working in the SEO industry since the days of Altavista, Excite and AOL. It wasn't long after that when the phrase "Content is King" was declared by the search engine optim...

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