Radio by the people. That’s how the newest social media app, Anchor, is being pitched to the public since February 2016. Currently only available on iOS, Anchor is tapping into the newest, quickest, and most personal way internet users are using social media, today – voice. The question is: how will the “world’s first true public radio” affect social media marketing?
If you went to the coffee shop this morning and didn’t post a picture on Instagram, did it even happen? Whether you like it or not, social media has quickly taken over our lives whether you work in social media marketing or not. Everyone now has the power to voice their opinion on any topic at any time on any social media platform, and businesses are under more scrutiny than they were a year ago.
Publishing content continues to be one of the most popular and effective forms of lead generation in digital marketing today. Though many companies have adjusted their digital marketing plans to include content development, a lot of companies in the industrial and B2B industries are still struggling to generate leads from the content they are producing.
Whether you are an industrial B2B company with a dedicated marketing team, or a small business managing your own marketing strategy, there are two important elements you must be aware of: your lead cost and your lead value. Your lead cost and lead value play a big role in managing a successful online industrial marketing budget. But, what exactly is lead cost and lead value? How do you identify them? And why are they important to a marketing budget?
My New Year’s resolution was to “make it to the gym for an hour, 3 times a week in 2016.” But that was also my resolution in 2015. Okay, fine – it’s been the same for three years now. What can I say, I like Netflix.
Some of the biggest news in Pittsburgh this December was the release of Penguins Head Coach Mike Johnston. After less than satisfactory results, though not a terrible standing in the NHL Metropolitan Division, Johnston was relieved of the position on Saturday and replaced with Mike Sullivan from Wilkes-Barre/Scranton. Though there is no solid answer of whether social media affected the decision, we can’t help but wonder if the fans’ outrage over Johnston’s performance as Head Coach played a roll.
Earlier this year, there were 1.4 billion active Facebook users around the world. The easy access to so many users’ timelines makes Facebook the perfect place for businesses to engage with their audience. Over the past few years, businesses using Facebook have begun holding interactive promotions and contests as a way to engage with their audience, grow their customer base, and inform their customers of important events, sales, and giveaways. With so many businesses holding these promotions, how do you stand out?
People are not cookie cutter replicas of one another - something many website managers forget. I can’t tell you how many times someone has told me about the actions of their website visitors based on their own browsing habits.
Your corporate website was designed maybe two years ago and you feel it's time for an overhaul. Its important to keep up with the times, implement new technology, and stay relevant. You shop around for a few website design companies and have seen some beautiful design work. It will be expensive, but based on what you see, it looks very impressive. These guys have got it going on. You finally decide on an agency and they promise to deliver an awesome new website in 12 to 18 weeks.
Would you be willing to read something you didn’t understand? Let’s say I worked for a security company – would you read my case study about the connection between home security and insomnia? You would most likely scan the body of the text first, keeping an eye out for tone of voice, reading level, bulleted lists, and a form of media. What your audience enjoys reading is in-line with their buyer persona and what type of content they are searching for is parallel to their buyer journey.
