Brad Gerlach

A Baldwin High School and IUP graduate, Brad joined Pittsburgh Internet Consulting as an Inbound Marketing Consultant in November 2015 after working as an independent consultant. Brad's work experience covers a full range of website design & development to local and organic SEO.
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Recent Posts

Search Engine Exposure: Monitoring SEO Performance in 2019 & Beyond

12 Mar 2019 | SEO | 10 minute read

Keyword ranking reports are dead! Well, at least as a KPI for SEO performance. I know that isn’t like declaring that SEO is dead (I doubt it ever will be), but simply using rankings to monitor your SEO efforts is a thing of the past.

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How to Run an Inbound Marketing Campaign

19 Jul 2018 | Inbound Marketing | 15 minute read

Inbound marketing is an excellent way for your company to connect customers and clients that are looking for the products and services your business offers.

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4 Small Business SEO Tips I Ignored to Grow Traffic [Case Study]

24 Aug 2017 | SEO | 10 minute read

There is a ton of small business SEO tips on the internet. That’s because anyone with a website can call themselves an internet marketing and SEO expert.

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How to Setup a Google Adwords Campaign [Success in 10 Steps]

16 Aug 2017 | PPC Marketing | 3 minute read

The question I often get asked is “how can I get more out of Google Adwords.” It is actually pretty straight forward. You just need to get the right traffic (by choosing the right keywords) and you need a great landing page that is relevant to what t...

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Local Business Listing Sites: An Extensive Guide to Building Local Citations

13 Jul 2017 | SEO | 16 minute read

As a local business owner, I am sure you have been told you need business listings (aka local citations) in directories. But here is the problem…  

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How to Gain Traffic from Google to Your Business Website with SEO Meta Tags

21 Mar 2017 | SEO | 6 minute read

A few years ago a client texted me about one of his favorite pizza shops. He knew the owners pretty well and asked why their shop wouldn’t come up when he searched Google – even when he was close by.

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3 Easy Ways to Start Having Customers Leave Google Reviews

07 Mar 2017 | | 4 minute read

As a business owner, you probably already understand that online reviews are important to your business.

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