Robb Luther

A lifetime resident of Ligonier, Pennsylvania, Robb joined Pittsburgh Internet Consulting as an Internet Marketing Consultant in September 2007. Robb’s work experience covers a full range of website design and development, marketing (both online and off), and training responsibilities.
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Recent Posts

Choosing a Website Content Management System That is Scalable with Your Business

31 Mar 2021 | Website Design & Development, Robb | 14 minute read

Nobody ever starts a business with the intention of it petering out. On the contrary, businesses are built with the intention to attain, grow, change, and evolve. These days, a website is essential to achieving that growth, which means your website m...

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Ready for a new website? Why you might be going about it all wrong.

24 Feb 2021 | Website Design & Development, Robb | 8 minute read

Your B2B website was designed maybe two years ago, and you feel it’s time for an overhaul. Perhaps a few of your competitors recently rolled out new websites or are starting to appear in Google search results above your site, and you’re worried your ...

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5 Ways Manufacturers Can Boost Revenue

12 Jan 2021 | Website Design & Development, Robb | 4 minute read

Do you own a manufacturing business? Has your profit turnover been dwindling as of late? Manufacturing is a highly competitive industry, and growing a small business is no easy feat. Business owners must take every opportunity to maintain, regain, or...

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The Mechanics of HubSpot Lifecycle Stages

04 Nov 2020 | Robb, hubspot | 7 minute read

"Why can't I edit the Lifecycle Stage Values!?" ~ Said everyone who ever looked at the Property Settings

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Goals, Key Performance Indicators, & the Flywheel

19 Oct 2020 | Conversion Optimization | 6 minute read

"I want a website that delivers results," or "I want marketing that delivers results." These are two famous phrases marketing agencies across the world hear from prospects. In this instance, results typically refer to sales revenue generated. Let's d...

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Call tracking and recording service for marketers

30 Mar 2020 | Content Marketing, Robb | 5 minute read

What is the value of a call tracking and recording service for marketers?  Tracking inbound leads is a core function of an effective marketing department. Web based call tracking software like CallRail allows us marketers to track inbound phone calls...

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Need Your Customers to Remember you? Try talking to them with a Content Strategy

05 Jun 2019 | Inbound Marketing | 4 minute read

Does your company have a Customer Nurture Strategy? There is a good chance that as a company you have a strong list of prospects that didn’t quite pan out. For companies that have been around a decade or more, this is especially true. At some point i...

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Marketing Qualified Lead Value & Cost - Why It Matters

12 Jul 2017 | Inbound Marketing, Robb | 5 minute read

Whether you are an industrial B2B company with a dedicated marketing team, or a small business managing your own marketing strategy, there are two important elements you must be aware of: your lead cost and your lead value. Your lead cost and lead va...

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