One of the first social media channel that brands often adopt is Facebook. Everyone has Facebook. If Facebook were a country, it would be the most populous nation on earth according to the Huffington Post. In a 2012 marketing report by Hubspot, 42% of marketers report that Facebook is critical or important to their business. That number is expected to be higher today.
The Art of Beginning
The first step of a successful marketing campaign is to define your target customer. You can create a persona for that customer and tell his or her story using the following questions. If you have created a persona in the past, review and update any necessary details.
Ask yourself the following questions:
- Who are your ideal customers?
- What is their demographics and interests?
- What are their goals and challenges?
- How can your business help them achieve their goals and overcome the challenges?
- What type of Facebook statuses your ideal customers like to see from your brand? Products, services, sale, coupon, or etc.?
If you need more tips, refer to our guide on creating a persona for your business.
Basic Facebook Page
After establishing the target persona, you can begin setting up a Facebook page for your business. The Facebook URL format for business pages is www.facebook.com/YourCompanyUsername. Make sure your username or “handle” is short and easy-to-remember. Watch a quick tutorial here.
Your main business page is the most valuable real estate you have on Facebook. Use high-quality image of your logo to set up as your profile picture and use stock photo as background if you do not currently have a good image to use. Pixabay provides free quality stock photos for personal and commercial usage.
The next step is recruiting followers. Invite the people who are currently in your social circle to like your newly-minted page. In the beginning, the number of fans is your social credential so share your page and become your own spokesperson.
A status might only take several seconds to post, but it takes a lot more thought and planning to craft the perfect message. Here are our tips on creating a fun and engaging status:
- Be sure to share content that you genuinely care about.
- When your fans comment on your business, respond to them even if they are negative. There’s nothing worse than seeing a business that ignores feedback.
- Build your social presence with consistency.
- Last but not least, utilize Facebook Insights to analyze what works and replicate the success factors in future posts.
In our next post, we will address Facebook Insights and Ads Manager to create strong Facebook campaign. Remember that Facebook marketing requires time and effort to create and maintain but it is an investment that will yield a strong ROI if used correctly.
If you would like to jumpstart your Facebook marketing campaign, contact us free personalized analysis report of your current marketing strategy.