The question I often get asked is “how can I get more out of Google Adwords.”
It is actually pretty straight forward.
You just need to get the right traffic (by choosing the right keywords) and you need a great landing page that is relevant to what the person searched for.
Often times I audit Adwords accounts for prospective clients and I see the same mistakes being made over and over again.
- Businesses that send all of their adwords traffic to their website’s homepage rather than targeted landing pages.
- Broad match keywords that eat up your budget quicker than you can charge your customers.
- Campaigns that aren’t monitored or optimized on a regular basis.
All of these mistakes are common across 90% of Adwords campaigns. Even some campaigns that are set up by professionals.
The truth of the matter is this...
To run a successful pay per click campaign you don’t need to learn how to hack Google Adwords.
- You just need to follow a simple process.
- Pick the right keywords.
- Create targeted landing pages for each keyword, or at the very least for each ad group.
Think about it...
If someone google’s “blue jeans” they expect to land on a page featuring blue jeans. If you land them on a page containing shoes, track pants, hoodies, belts and a host of other item’s, they’ll bounce.
You need to match the offer to the searchers intent!
Setting Up Google AdWords to Your Increase ROI
One of the key components for increasing ROI by increasing your Adwords leads is to set up your campaign for success from the very beginning.
If your Adwords campaign is set up for success from day one, it means you have a lot less optimizing to do on day two and day three and so on. It means you will have a higher quality score and a lower cost per click.
This is the way you can get more traffic than your competitors. And if your Adwords traffic lands on a targeted landing page, you are guaranteed to get more leads.
How to Set Up Google Adwords Step by Step
That’s why we wanted to share this Adwords set up infographic from our friends at SMBclix. It breaks the Adwords set up process down into 10 straight forward steps for Adwords success. We hope you enjoy it!
Setting Up Your Website for AdWords
Properly setting up your Google Ads for success is only one part of the puzzle. If your website isn't optimized to convert your traffic into leads or sales, you are leaving money on the table.
Things like your website's design, having CTA's, forms and landing pages and properly using email marketing can really increase the profitability of your Google Ad's campaign.
If you want to learn more how to set up your website to convert traffic from your Google Ads campaigns, download our 25 Must Have's marketing guide!