How to Gain Traffic from Google to Your Business Website with SEO Meta Tags

A few years ago a client texted me about one of his favorite pizza shops. He knew the owners pretty well and asked why their shop wouldn’t come up when he searched Google – even when he was close by.
Continue Reading

3 Easy Ways to Start Having Customers Leave Google Reviews

As a business owner, you probably already understand that online reviews are important to your business.
Continue Reading

Meet The New Anchor App: Is this the next big social media marketing tool?

Radio by the people. That’s how the newest social media app, Anchor, is being pitched to the public since February 2016. Currently only available on iOS, Anchor is tapping into the newest, quickest, and most personal way internet users are using social media, today – voice. The question is: how will the “world’s first true public radio” affect social media marketing?   
Continue Reading

9 Social Media Marketing Tips to Build a Better Brand

If you went to the coffee shop this morning and didn’t post a picture on Instagram, did it even happen? Whether you like it or not, social media has quickly taken over our lives whether you work in social media marketing or not. Everyone now has the power to voice their opinion on any topic at any time on any social media platform, and businesses are under more scrutiny than they were a year ago.
Continue Reading

SEO Copywriting Tips to Convert Website Visitors into Leads

Publishing content continues to be one of the most popular and effective forms of lead generation in digital marketing today. Though many companies have adjusted their digital marketing plans to include content development, a lot of companies in the industrial and B2B industries are still struggling to generate leads from the content they are producing. 
Continue Reading

Create Your Online Industrial Marketing Goals for 2016

My New Year’s resolution was to “make it to the gym for an hour, 3 times a week in 2016.” But that was also my resolution in 2015. Okay, fine – it’s been the same for three years now. What can I say, I like Netflix. 
Continue Reading

How Social Media Helps With Your Brand Perception

Some of the biggest news in Pittsburgh this December was the release of Penguins Head Coach Mike Johnston. After less than satisfactory results, though not a terrible standing in the NHL Metropolitan Division, Johnston was relieved of the position on Saturday and replaced with Mike Sullivan from Wilkes-Barre/Scranton. Though there is no solid answer of whether social media affected the decision, we can’t help but wonder if the fans’ outrage over Johnston’s performance as Head Coach played a roll.
Continue Reading

How to Run a Facebook Contest

Earlier this year, there were 1.4 billion active Facebook users around the world. The easy access to so many users’ timelines makes Facebook the perfect place for businesses to engage with their audience. Over the past few years, businesses using Facebook have begun holding interactive promotions and contests as a way to engage with their audience, grow their customer base, and inform their customers of important events, sales, and giveaways. With so many businesses holding these promotions, how do you stand out?
Continue Reading