Defining the Buyer Persona Remember when you were a kid, and your favorite thing to do was play house, or school, or army rangers? Any kind of pretend game was fun because it allowed you and your friends to be an imagined form of a person you admired and wanted to emulate. Buyer personas are essentially the same as playing pretend, only a more “grown-up” version. HubSpot defines a buyer persona as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers." But just how does this help your digital marketing efforts? Well, let’s play pretend!