Are you maximizing your email marketing strategy?

Many people think that email marketing is outdated compares to new media channels like Facebook and Twitter. However, the statistics below will show that email marketing remains an effective marketing channel but it is an underdeveloped tool in business. The number of email users are expected to grow 12% from 2.5 billion users to 2.8 billion users. (Radicati – Email Statistics Report 2013-2017) Emails are 40x effective at acquiring new customers than Facebook & Twitter (McKinsey & Company - Why marketers should keep sending you emails) Email marketing has 56% responding rate compares to 37% rate of social media marketing (Digital Information World – Crafting the perfect email) Now that your trust for email marketing is reinforced from the statistics above, let’s talk about the elements of an effective email marketing campaign.
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