Inbound Marketing is a Team Sport, Don't Go It Alone

When I started doing web marketing in 1999, internet marketers were very much on an island all by themselves.  We were trying to convince web developers and business owners that the web had a ton of potential and if they invested in us and in the website, people would come.  Back then all learning had to be done independently and internet marketing experts were reading people like Matt Cutts, Danny Sullivan and the late, great Eric Ward.  In those early days, content marketing didn't exist, social media was a pipe dream and pay per click had not been invented.
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How to Run an Inbound Marketing Campaign

Inbound marketing is an excellent way for your company to connect customers and clients that are looking for the products and services your business offers.
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Marketing Qualified Lead Value & Cost - Why It Matters

Whether you are an industrial B2B company with a dedicated marketing team, or a small business managing your own marketing strategy, there are two important elements you must be aware of: your lead cost and your lead value. Your lead cost and lead value play a big role in managing a successful online industrial marketing budget. But, what exactly is lead cost and lead value? How do you identify them? And why are they important to a marketing budget? 
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Create Your Online Industrial Marketing Goals for 2016

My New Year’s resolution was to “make it to the gym for an hour, 3 times a week in 2016.” But that was also my resolution in 2015. Okay, fine – it’s been the same for three years now. What can I say, I like Netflix. 
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Content Development: The Game of Buyers

Would you be willing to read something you didn’t understand? Let’s say I worked for a security company – would you read my case study about the connection between home security and insomnia? You would most likely scan the body of the text first, keeping an eye out for tone of voice, reading level, bulleted lists, and a form of media. What your audience enjoys reading is in-line with their buyer persona and what type of content they are searching for is parallel to their buyer journey.
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Millennial Marketing: From a Millennial Perspective

You can’t Google “marketing strategies” without coming across at least one or two posts about the importance of the Millennial consumer. Millennials are being hailed as one of the greatest consumer and workforce powers in the world today. That’s right – the kids who grew up with the Macarena, AOL Instant Messenger, and Harry Potter are all old enough to begin making their own purchasing decisions and begin their careers. Scary, isn’t it?
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Is your website a member of your sales team?

Would you rather have a sales person that prospects or one that waits for the phone to ring?  If you are eager to grow your business, you absolutely want sales reps that prospect and close business.
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Increase Sales with Buyer Personas: Connecting with Buyers

So, your marketing team has formed a buyer persona that's really thorough and specific. After delving into stats and demographic information on current buyers/leads and using their understanding of your company’s product or service, marketing has formed these fictitious customers that detail the ideal candidates for your products or services. Everything from age and job position to how these customers find answers to their problems are detailed in these personas. The marketing department has done an excellent job, and there’s no need to change or alter anything about them, right? I mean, how could we possibly get more specific information?
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