How to Setup a Google Adwords Campaign [Success in 10 Steps]

The question I often get asked is “how can I get more out of Google Adwords.” It is actually pretty straight forward. You just need to get the right traffic (by choosing the right keywords) and you need a great landing page that is relevant to what the person searched for. Often times I audit Adwords accounts for prospective clients and I see the same mistakes being made over and over again. 
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Does Your Business Still Need PPC Marketing?

Yes.  {end of blog post} I hear business owners consistently skimp, cut or eliminate their pay-per-click advertising budget on a regular basis.  The idea of paying each time a user clicks on your advertisment when there is free search traffic available causes some marketers to shy away from this important inbound marketing channel.  Let me tell you that in my fifteen years doing online marketing consulting, search pay-per-click has always measured as the best paid advertisement to gain new customers.  It consistently beats banners, sponsorships, e-newsletter sponsorships to name a few.  The only channels that PPC does not out perform is organic search and e-mail marketing to your own cultivated list. These same marketers will spend $30K to take a team to a trade show and never count the leads generated.  A similar investment in a properly run pay-per-click campaign will generate more new prospects nearly every time.
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Should You Use Microsoft AdCenter for B2B Advertising?

Microsoft AdCenter is Microsoft's Pay-Per-Click advertising platform, powering Bing & Yahoo search ads. It works very similarly to Google AdWords. A user searches for a keyword and your ad is displayed on the top and right side of the results page.
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AdWords Location Targeting - PPC Strategy

Google AdWords has updated their location extensions module to make targeting multiple geographic areas with your ads faster and easier. Once upon a time you'd need a separate Campaign for each city or area your business targeted: Camapign & ads for Pittsburgh, campaign & ads for Cleveland. Now, with Zip Code targeting, you can create an ad for every zip code your business services and use dynamic keyword insertion to customize one ad dozens of times.
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