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Inbound Marketing , Website Design & Development

Utilizing Growth Driven Design Website Strategy with HubSpot CMS

PIC-APG-after_mockup_featured_img
Company
Apogee IT Services
Problem
They needed a user-friendly website to generate leads and showcase their work
Solution
Create a beautiful, intuitive HubSpot website
Improvements
Lead generation, custom project gallery
Tools Used
HubSpot, Asana

Overview

In 2015, PC Network Services in Pittsburgh, PA, was transitioning to a new unified name - Apogee IT Services - after acquiring another managed services provider.

Problem: 

IT Company Needed More Responsive Website

They looked to Pittsburgh Internet Consulting to help them develop a responsive website that would reflect the new brand, support their growing marketing and sales efforts, and consistently adapt to their expanding footprint in the Northeast.

PIC Services: 

New Website Design with HubSpot

The team at PIC built the new Apogee IT Services site using the HubSpot CMS because it provides a wide range of website design and customization options while also offering the functionality to grow the website alongside the business.

Solutions: 

Leverage Growth-Driven Design

Leveraging growth-driven design, PIC and the Apogee team prioritized what was important for launch and built around those items. The main priorities included:

  1. Making the website reflect the new brand from a design standpoint
  2. Adapting new content to be easily readable for website visitors
  3. Giving users a pleasant viewing experience on all devices through responsive design
  4. Following SEO best practices to transition PCNS to the Apogee brand online

Results:

Improved Lead Generation

Upon site launch, PIC jumpstarted Apogee's inbound marketing initiatives in an effort to generate leads, increase brand awareness, and boost overall site traffic while utilizing the various marketing tools inside HubSpot. Through the use of search engine optimization tacticscontent developmentPPC advertising, and social media marketingthe website quickly became an important lead gen source for Apogee's marketing and sales team.

PIC and the Apogee team continue to leverage the growth-driven design philosophy to improve the website based on what visitor information in both Google Analytics and HubSpot shows. From home page design to navigation edits and content offers, we are continuously bettering the website as Apogee expands and more user data is collected.

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