Email marketing isn’t the new kid on the block in digital marketing, but its versatility and usefulness has grown exponentially over the past few years. However, this expansion has largely gone unnoticed by many businesses. Segmentation, automation, and other functionalities have made email marketing one of the most powerful channels when it comes to staying in front of customers and leads.
Pittsburgh Internet Consulting brings clients our expertise in email marketing to develop a multi-pronged strategy aimed at:
At Pittsburgh Internet Consulting, we help businesses build a comprehensive email marketing strategy that utilizes the best-fit avenues for their audience and goals.
Tried and true. Email newsletters are a staple for businesses when it comes to staying in front of customers and potential clients with company updates, events, and more. Leveraging a CRM like HubSpot, newsletters can take a more dynamic format and send specific information to specific users in your database. This allows companies to tailor weekly, monthly, or quarterly messaging based on the individual subscriber who is receiving the email.
Targeted email campaigns are typically one-off sends that only deliver to a specific segment of subscribers that have been isolated based on certain criteria (e.g. industry, purchase history, etc.). The emails sent to these segmented subscribers include a highly relevant or completely custom offer aimed at getting recipients to take a specific action. These actions come in many forms, including: event signups, consultation requests, purchases, and more.
PIC is well-versed in helping clients create goal-driven, targeted email campaigns across numerous platforms, including: HubSpot, Mailchimp, and Constant Contact.
Automation has made email marketing incredibly dynamic as companies can now set up a series of emails to deliver to users based on set times or specific actions. The concept is fairly simple in that you’re delivering relevant content to users at the ideal time.
For example, an automated drip campaign can be set up to enroll any user who downloads a guide on your site. Each user who downloads the guide is then delivered a series of emails over the following 3 weeks that provide additional relevant information or offers. At the end of the drip, the final email in the campaign nudges users to reach out for a direct consultation, demo, or sales call.
At PIC, we use HubSpot’s marketing automation software to set up effective drip campaigns for clients, and we can even help sales teams automate repetitive email tasks via sequencing within HubSpot’s toolset.