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Customer Vitality Workshop

Building a Strategy for the Life of Your Customer.

February 27, 2020

Duquesne University

Email Marketing: Back to the Basics

This year it is time to leverage the technology to automate your marketing tasks, and at the same time, walk your leads through your marketing funnel smartly.

First, you need to understand your customers’ journey and then attract, convert, and finally delight them. But most importantly, you need to sustain the growth. This workshop will walk you through the process of understanding your audience and nurturing them for growth.

The topics that will be covered are: 

  • Engineering a Targeted Marketing Strategy - Building a Buyer Persona
  • How are you talking to your Customers? - SEO, Social, SEM, & More
  • Account Based Marketing & Inbound Marketing
  • Finding solutions to your customer’s friction points
  • Manufacturing an Automated Framework for Sales, Marketing, & Service



Will Smith

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9:30 AM
Registration Opens
12:00 PM