When you use social media to drive website traffic, staying within your budget is always a concern. When using targeted ad campaigns and boosted social media posts, the cost per click is often pretty high.
Here’s what we recommend:
- To cut down on costs, and to stretch a budget further, replace boosting and targeted ads with an ongoing ad campaign that leverages existing recent posts as ad creative. Since these posts already exist, there’s no need to spend time working on new ad copy.