Mar 28, 2022 10:15:00 AM
Though the label “social media” has stuck around, Facebook, Twitter, Instagram, and other social media platforms have transformed into valuable marketing tools for companies. Here’s a quick rundown of trends to try out this year:
- Social Commerce:
Social commerce, which falls under the umbrella of ecommerce, has been around for a while but is really gaining prominence these days. All aspects of the buyer’s journey are starting to take place on social platforms: Product discovery, consideration, decision making, and post-purchase support. Ensure your brand’s social media is equipped to take advantage of this trend..
- Organic Images and Videos:
These days, users want authenticity. To accommodate this, social media marketers have started using fewer filters and edits in their posts and even ads. Instead of trying to be perfect, accentuating imperfections can help create trust and build relationships with customers.
- Snackable Content:
Instagram, Facebook, Twitter, TikTok, and Snapchat all offer ways to deliver bite-sized pieces of content to your followers. This is the future of social media. Use this trend to share updates, how-tos, new product teases, and other forms of engaging content.
- Advertising on Smaller Platforms:
Facebook and LinkedIn are the two giants of social advertising. The rise of TikTok–which is relatively “small” in comparison–has advertisers looking for alternative social advertising avenues. Snapchat and Pinterest are two platforms experts expect advertisers to begin using more in 2022 and beyond. Here at PIC, we’re experimenting with running ads on the Nextdoor app.