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Website Trends to Watch in 2021

Website Trends to Watch in 2021

An attractive and intuitive website is much more likely to generate leads and sales than a website that’s clunky and outdated. Perhaps it’s time your website considered some of these trends for 2021:

  1. Dark Mode:
    With screens dominating everyday life, there’s a need for dark-themed websites that reduce eye strain and improve user experience. If you don’t want to go with black on your website, comfortable color schemes that are also easy on the eyes can always be implemented.

  2. Micro Animations:
    When used subtly, minor animations and virtual reality can emphasize or highlight important pieces of content on your website. However, make sure to use these animations purposefully and not just to be flashy.

  3. Interactivity:
    Often times, visiting a website can feel like a one way street, which is why engaging your audience can be so effective. Videos, polls, surveys, quizzes, and even games can be fun and interesting ways to keep visitors engaged as you nudge them through your flywheel.

  4. Adaptive Content:
    Content that changes based on user behavior, preferences, and interests is also an important component of website design these days. For example, a button on your website could say “Click Here” for laptop users and “Tap Here” for mobile users.

If you’re interested in any of these ideas, let PIC know and we can help you revamp your website design strategy for 2021.

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