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A Leading Pittsburgh SEO Company

SEO makes your audience come to you. Let us show you how.

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When website traffic is stagnant or declining, and visitors aren't relevant or converting, poor SEO is often the culprit. SEO allows your business’s website, products, and services to show up in search result pages (SERPs) when your customers and clients are searching for them. Without a properly optimized website, you won’t receive the organic (i.e. free) search traffic from Google that will ultimately convert into customers and clients.

With comprehensive SEO services from Pittsburgh Internet Consulting, your website benefits via improved visibility across all major search engines. These SEO services generate...

  1. Increased organic traffic (i.e. free traffic)
  2. Produce a higher-quality audience
  3. Result in more conversions and loyal customers

Components of Search Engine Optimization

As a leading Pittsburgh SEO company, we work closely with each client to establish a holistic SEO strategy that matches the needs of your company. This strategy is built to improve on-site and off-site SEO components making your site more attractive to search engines.

Download SEO Performance Worksheet

Is your current SEO strategy performing as it should? Our simple worksheet will help you analyze the performance and quality of your content, keywords, and organic traffic.

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On-Site SEO

At Pittsburgh Internet Consulting, we understand the foundation of any SEO strategy is with on-page optimization. A successful SEO strategy starts with its roots buried deep in keyword research, content, website structure, and on-page optimization. 

Once the basics are taken care of, you can move along to a full content strategy and off-page optimization such as local citations, outreach, and link building - all critical to your internet marketing strategy.

Keyword Research

Keywords are what drive SEO and determine what you will be found for in search engines. While we strive to rank #1 for the top keyword in your industry, we also want to target lower search volume keywords and long-tail keywords. These keywords are often used by people looking for something very specific and also have less competition.

Initial keyword research is done during the discovery phase and includes a review of your industry, current website, competitors and more. The keyword research completed during discovery will set the foundation for the rest of our on-page optimization as well as any AdWords/Bing PPC and link building strategies.

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Website Framework for Search Engine Optimization

Website Structure

The structure of your website not only affects your SEO, but also your users’ experiences. A website that doesn’t allow your visitors to flow from one page to another isn’t properly organized and structured, which can lead to less than optimal search rankings and user behavior, which is also a ranking factor.

A website that silos products and services into categories not only helps Google understand the relationship and relevance of each page to your overall business, but also provides structure to your website that helps visitors find what they are looking for, which ensures a positive user experience.

On-Page Factors

On-page SEO is a catch-all term to include anything and everything done with the site (including a mobile friendly, responsive design) that affects SEO and search engine rankings including:

Meta Tags

Meta tags are tags hidden in the code of <head> section of your webpages. The most important, the Title Tag, is what Google usually shows as the link on their search results. We write meta tags optimized for search rankings and click through rate.

Pittsburgh SEO meta description
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Internal Links

Internal links are important for two primary reasons.

1. It allows your visitors to easily navigate from one page to another relevant page that they might be interested in.

2. It allows Google to crawl your site to understand its structure and how pages are relevant to each other and to your business/industry. Having relevant pages linked to each other can help increase your authority in Google’s eye.

Images

Images can also be optimized for search and help boost rankings, but they are more important to help increase user engagement on your website.

Images are important because your visitors aren’t actually reading your website word-for-word. Images can showcase your products to your visitors or convey a point about your services. They also help break up blocks of text and help a webpage look less daunting than a page with paragraph after paragraph of text.

ALT Images for Search Engine Optimization

Quality Content

The most important pages for your business are your services and products pages.

These pages must be optimized not only to show in the search results, but also to: 

• Provide your customers and clients the information they are looking for when they land on your web page.
• Answer questions that your visitors might have about your product or services.

The problem with products and service pages is that you can only target 1-3 specific keywords per page, and you only have a finite number of products and services.

This is where blog posts come into play.

Having a full content strategy that includes regular blog posts allow you to target other keywords and develop content that is resourceful and helpful to your audience. While not all of these posts will convert a visitor into a client or customer, they expose your company to people that wouldn’t have known about you otherwise while also positioning you as an authority in your industry.

 

Content Structure

The words on the page are only half of the importance of content. The way your content is laid out on a page is crucial to engaging your visitors and ensuring pages can be easily scanned, allowing users to find the information that is most important to them.

We use different tactics to increase user behavior including:

• Design and layout of the website

• Bulleted and numbered lists

• Tables and graphs

• Images

Content Structure for SEO

Page Speed

Page speed can be measured in a few different ways, but it’s typically discussed in terms of how long it takes to completely load the content on a single page of your website.

Page speed is important for two reasons:

  • Search engines use page speed to help determine page rankings. Additionally, a slow page speed makes it more difficult for search engines to crawl your website and may hurt your indexation.

  • Pages that take longer to load hurt the user experience, leading to a lower average time on the page and higher bounce rates.

There are several ways to increase your page speed, including (but not limited to):

  1. Optimizing Images: Images should be no larger than necessary and should be compressed for the web. If images aren’t optimized properly, they drastically slow down page load time.

  2. CSS/JS/HTML Optimization: Minifying CSS, JavaScript, and HTML files by removing unused code and unnecessary characters can drastically help to improve page speed.

  3. CDN Usage: Content distribution networks (CDNs) are server networks that store and deliver different assets of your site (e.g. images) to website visitors based on their location. Leveraging CDNs is an efficient, simple way to improve your page speed and overall site speed.

Search Engine Index Review

A clean search engine index is the sign of healthy site. We regularly review how our client’s sites are being indexed by search engines as well as how certain settings and configurations are impacting search
spiders crawling the site.

Our team weeds through improperly set canonicals, misfiring redirects, robots.txt configurations, and other factors to determine where improvements can be made. Cleaning up these areas makes the job easier for search engines when they crawl your site and lead to an organized, clean index that can benefit your organic rankings in SERPs.

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Off-Site SEO

Off-Site SEO consists of strategies aimed at obtaining links and traffic from another site. If a website has good on-page SEO, it might not necessarily need a robust off-site SEO strategy. When it is necessary, we can devise strategies to help build links and awareness to your website.

Local Citations/Business Directories

If you operate a business that services a certain location, you need to build local citations. Local citations are listings on websites and directories such as Google My Business, Yelp, Yellowbook and other city and industry-specific directories.

We will build your local listings on all the major directories as well as find some city and industry specific directories that will help your local search rankings.

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Reviews

There are multiple factors that Google take into consideration local search rankings are reviews. Google reviews are your best bet because they show up in the search result, but reviews on Facebook, Yelp and other websites can also help, depending on your business and industry.

 

Building links is a daunting task. There are many black hat SEO techniques that Google frowns upon and can get your website penalized. Instead of building links, your website needs to earn those links.

• Publish epic and resourceful content that other websites would like to promote to their visitors and users.

• Promote your content to influencers in your industry that will link to your content or share it with their audience.

There are no shortcuts when it comes to outreach and earning links from quality websites. Most of our clients don’t need a robust outreach campaign, but when the time comes, we can put together a campaign that gets results.

How Pittsburgh Reviews affect Search Results

We don’t just build websites.

We design your online strategy.

CALL TODAY  412 942 0222