In these modern times, a business can go as far as their website will take them. One of the foundations of building a website that will establish authority requires a strong content development strategy with SEO copywriting.
As someone responsible for your businesses marketing, you may find content creation is a serious roadblock. It's difficult to find the time, resources or people to execute all of the operations to maintain and manage a proper content strategy. From SEO keyword research to establishing a buyer persona, creating landing pages and copywriting newsletters, e-mails, blogs and Calls to Action (CTA), this can be looked at as an added task that you do not have time for.
From SEO keyword research to establishing a buyer persona, creating landing pages and copywriting newsletters, e-mails, blogs and Calls to Action (CTA), this can be looked at as an added task that you do not have time for.
Your inbound marketing campaign uses disconnected tools and runs on different channels. Our checklist will help you organize and plan your campaign by:
Equipping you with a inbound marketing framework
Arranging campaign tasks in a clear path from planning to execution
Ensuring your inbound marketing plan will work in any situation
Without the proper expertise in this area, it can be hard to find where to begin, which strategy is right, and how to begin putting a plan into action.
This can feel like an added hassle, but effective copywriting is essential to establishing an online presence. An effective strategy can detail company products clearly, encourage customers to take action, include keywords that seize relevant online traffic and increase search engine rankings.
Each content strategy should speak to your visitor. Ask yourself, "How is my content helping my visitor fight friction during their day?"
SEO driven content can inform, and entertain customers, which will drive customers to your site. Content marketing establishes expertise in your services authority and instills trust in your potential customers.
R Jeffrey Hedges
R.J.Hedges & Associates
We added Pittsburgh Internet Consulting last year to our marketing team. I thought my team was doing reasonably well and so did they. After a detailed review, we found out we had some issues with web searches and our overall web presence - it wasn’t too hot to say the least.
A year later, we are between #1 to # 5 on most of our keyword searches. Blogs are being published on a regular basis both on LinkedIn and Facebook. Everything is linked through HubSpot which is far more efficient than a year ago.
If you are using HubSpot and want to integrate your marketing, sales and website, there really is only one place to go; Pittsburgh Internet Consulting.
Pittsburgh Internet Consulting will combine our expertise in content planning with the expertise you provide from your field. PIC will help generate and implement your content strategy. We will work with you to select the content that will answer widely searched questions and establish authority for potential customers. We will help improve your organic rankings and promote content through paid media.