Social media is still a relatively new medium in the marketing and advertising realms, and as a result, can be a drain on your marketing budget if you don’t set the proper goals from the start. These goals serve as the destination points when developing a comprehensive, focused social media strategy.
With social media changing every day, it's hard for small and medium-sized businesses to keep up with and leverage all options available to them. At PIC, our team stays up-to-date with latest tools and trends to help our clients take the guesswork out of social media marketing. Our experience in audience development, ad creatives, and messaging elevates haphazard social media activities to successful results-driven campaigns.
Pittsburgh Internet Consulting specializes in helping our clients…
With the help of the PIC team, your business can begin building a versatile social media strategy that leverages the best-fit channels and components on platforms like Facebook, Instagram, LinkedIn, and more.
Social media branding allows you to reach your audience consistently to increase the awareness of your products, services, or company as a whole. Starting with a memorable message and creative, we partner with you to build a robust audience of relevant users by leveraging the numerous targeting options provided across various social channels. This audience is then served the “branding-focused” social content that favorably plants your business in the minds of consumers.
Getting your social media audience to visit your site and learn more about your products and services is a vital next step in turning those branding efforts (mentioned above) into revenue. We create objective-based campaigns to drive traffic, lead generation, and conversions that translate to trackable sales and leads.
For eCommerce companies, there are numerous social media advertising tools available to reach your customers on their favorite platforms. Using dynamic targeting and ad customizations, we put the products you sell in front of users who are ready to buy.
Still unsure about leveraging social ads to hit your core audience? Consider that
Remarketing ads identify and deliver ads to a specific group of people who have already expressed interest in your products or services (e.g. they’ve already visited your website), and these ads give them the extra push they need to make a purchase or reach out.
We strategically combine awareness and traffic campaigns with remarketing to increase sales and lead generation.
Strategic organic (or “free”) posting helps to build and nurture your warm audience, but is heavily restricted in its reach. As a whole, social media has become a “pay to play” arena where “boosting” (i.e. spending advertising dollars) is required to allow your posts to reach new users as well as some of your existing fans and followers. Pittsburgh Internet Consulting helps clients leverage this boosting functionality to extend the reach of your organic posts and hit new, valuable users relevant to their business.