Everything with Growth-Driven Design starts with the LaunchPad Website. Think of the LaunchPad website as a Minimum Viable Product. It is the foundational element that is launched rapidly. A target of 45 – 60 days. We develop a backlog of features and requests and start to gauge via web analytics and user behavior what we should start planning for in upcoming sprints.
Design decisions are then prioritized based on the effort to complete and impact to our metrics.
Growth-Driven Design replaces the traditional website development framework, a more agile solution that adapts to user behavior and website data.
Growth-Driven Design focuses on observing user behavior, making a hypothesis based on that behavior to improve user metrics, and implementing the changes on your website during regular Sprints.
While there are many different key performance indicators you may want to measure for your website, five that should not be overlooked are:
With the traditional approach to website design, there is a considerable upfront cost, and once the site launches, there is little to no thought gave to improvements to the site over time. This “Set it and forget it” mentality means that your #1 Marketing Asset and #1 Sales Tool will not adapt to your business needs over the next 2 – 3 years.
The agility of Growth-Driven Design allows Design Sprints to be reactive to what we are learning from on-site behavior. It will enable us to make data-based decisions that continuously improve marketing and sales performance.
"They are knowledgeable about SEO/SEM, digital marketing, and understand the best practices for optimizing a website - and they continue to stay at the forefront of the industry despite its ever-changing strategies. More than that though, they're just a great group to work with. They are very accessible. They meet client needs and desires but also are honest about what will and won't work. They don't nickel and dime you."