Today’s consumer isn’t always searching for your product or service. They are searching for solutions to the problems they are facing. If you aren’t helping your audience before they purchase, you’re missing out on valuable prospects and leads. From blog posts and case studies, to downloadable offers such as guides and checklists, developing content unique to your audience’s needs will help nurture them through the buyer’s journey while proving your expertise and authority.
A single page on your website can only rank for a limited number of keywords, and many businesses (as well as digital marketers) lose sight of what their audience wants when chasing rankings. Well-planned, versatile content strategies not only correct this focus, but lead to better yielding results when it comes to lead generation and sales.
Developing a successful content marketing strategy is paramount to attracting and nurturing prospective customers and clients, but the question remains, what kind of content should be developed?
The team at PIC works with clients to define their target audience, determine what’s valuable to them, and then pinpoint the content types and topics that will put you in front of your prospects when they are searching Google.
Pittsburgh Internet Consulting has the expertise to devise targeted content strategies for clients while having the additional ability to produce the copy and designs for industry-specific content. Our content development services encompass all of the areas below.
Before you press “Go” on your next marketing campaign, use our Inbound Marketing Checklist to ensure the project allows for measurable results and a connected experience for potential customers.
SEO is the first thing to consider when creating content to be found via search engines. Without a focus on the correct keywords and user queries, the chances that a piece of content gets found organically is near zero. Our content services start with learning about your business, product/services, and customers. From there we can create content for target keyword phrases that your audience is actively searching on Google. This content usually takes the shape of a blog post, downloadable guide, or website page.
Blog posts are one of the most important content types that can be created for your website. A blog post focuses its topic on a specific need of your audience, and that audience is searching the internet to address that need. Many times, this is a problem that they are experiencing which your product or services can help. By researching (or already knowing) what your audience is searching for, we can create blog posts that provide resourceful and valuable information to help solve your audience’s problem.
Creating downloadable content is crucial to obtain leads that you can nurture into paying customers. The goal of offering downloadable content is to get something from a website user. This is usually a name and email address but could be any information needed to qualify a customer.
The keys to any downloadable content is quality and value.
Whether it is a simple landing page for a downloadable, or a page explaining a specific feature of a product or service, landing pages are website pages that are specifically designed for lead capture. They include a brief description of what’s being offered, a nice image, and a form to fill out.
A hallmark of a marketing strategies includes newsletters and blast emails. To keep top of mind, a regular email newsletter is a great way to keep prospects, customers, and clients alike up to date with what your business is up to. The key here is providing value in the newsletter that promotes subscriber engagement.
Blast emails are more of a one-off email approach to hit targeted segments of users with an offer or piece of valuable information. PIC helps clients create template designs, copy, and offers for use in both newsletter and blast campaigns.
By creating an SEO friendly page, your content can rank in Google search and attract free traffic from Google, Bing, and other search engines. However, there are other ways to maximize the reach of your content.
We don’t just build websites.
We design your online strategy.
