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Pittsburgh Inbound Marketing Services

Inbound Marketing is a holistic, data-driven approach to marketing that attracts strangers to your brand and converts them into lasting customers using the Inbound Methodology. The HubSpot toolset is the foundation for Inbound and marketing automation services.

Pittsburgh Inbound Marketing Services

Pittsburgh Internet Consulting is a full-service Inbound Marketing Agency providing services to local, national, and international companies in need of a strategic, comprehensive online marketing campaign.

Inbound Process - Attract - Convert - Close - Delight

Inbound Agency Services

For over 20 years, we've been working with businesses of every size to build and execute digital marketing strategies focused on generating leads, sales, and ROI. Let us help you build a true Inbound strategy.
 
 

Why Inbound Marketing?

The internet has disrupted how customers and prospective clients shop for your products or services. Because of this, traditional marketing tactics aren't nearly as effective as they once were.

Outbound Marketing - TV Ads

94% of skip TV Ads

Outbound Marketing - SPAM Emails

91% unsubscribe from email

27 of direct mail is never opened

27% of direct mail is never opened

200M on the Do Not Call List

200M on the Do Not Call List

With Inbound Marketing, you attract your customers to your website
by providing something of value.

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Informative Blog Post

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Downloadable Guides

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Product Reviews
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Instructive Videos

Inbound Marketing Increases ROI

It doesn’t matter if your company is B2B, B2C, or a nonprofit, Inbound Marketing has been successful across countless industries and provides a higher ROI than outbound marketing techniques.

Pittsburgh Inbound Marketing ROI Chart
* Source: State of Inbound, HubSpot, 2018

Inbound Marketing is Global

From small companies to enterprises, the Inbound methodology has been adopted around the world.

What is your organization's primary approach to marketing?
"We primarily conduct inbound marketing"

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* Source: State of Inbound, HubSpot, 2018

Inbound Marketing is Efficient

Inbound Marketing can help your campaigns be more efficient regardless of company size.

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* Source: State of Inbound, HubSpot, 2018

What is included in an Inbound Marketing Campaign?

A successful Inbound campaign is a multi-channel strategy that places the customer at the center of your marketing, sales, and service initiatives.

Inbound doesn't just focus on lead generation, it considers the full journey of the buyer through your company.

  • Marketing converts strangers into leads
  • Sales coverts leads into customers
  • Service coverts customers into promoters
Inbound-Marketing-Campaign

Inbound Marketing Service Components

A successful marketing campaign shouldn't rely on one component, channel, or strategy. At Pittsburgh Internet Consulting, we help our clients leverage a mix of marketing and traffic channels based on fit and budget to help them generate more leads, sales, and brand promoters.

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Search Engine Optimization

SEO is the foundation of an Inbound Marketing Campaign. A properly optimized website will show up in search results when your audience is in need of your products or services, bringing them to your site when they're actively researching or ready to buy.

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PPC / Search Engine Marketing

PPC (Pay Per Click), also known as search engine marketing, is a great option to instantly bring high-quality traffic to your website. Continuous optimization of a PPC campaign can make this a very profitable marketing channel.

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Content Development

The content developed for your marketing campaign can vary from a downloadable ebook or guide, a service, product or blog post on your website, or an instructional video. The type of content will depend on the tactics developed in campaign planning stage.

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Email Marketing

This might be an older marketing channel, but email marketing can be very rewarding if done correctly. Creating email marketing campaigns that provide value to the subscriber can also nurture leads and customers through the buyer’s journey. 

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Social Media

According to a Pew survey, over 70% of U.S. adults have at least three social media accounts. As long as your social media campaigns are customized for each platform, you can successfully market to your audience on social media.

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Website Design

A website is never truly finished, and should be used as an ever-evolving marketing tool. Growth-Driven Design is a methodology that takes a systematic approach to redesigning specific elements of a webpage according to user behavior and statistics.

Marketing Automation with HubSpot

Marketing automation is the software stack that is utilized to automatically perform repetitive marketing tasks. Marketing automation used to require the purchase of multiple software services, but platforms like HubSpot now provide all these digital marketing tools under one roof.

We don’t just build websites.

We design your online strategy.

CALL TODAY  412 942 0222